VIENNA MUSIC BUSINESS RESEARCH DAYS 2015

Die sechsten VIENNA MUSIC BUSINESS RESEARCH DAYS finden in diesem Jahr vom 29. September bis zum 1. Oktober an der Universität für Musik und darstellende Kunst Wien statt. Behandelt und diskutiert wird heuer das Thema „Die Finanzierung von Musik im digitalen Zeitalter“. Die Wiener Tage der Musikwirtschaftsforschung setzen sich zum Ziel, WissenschafterInnen aus allen Disziplinen und PraktikerInnen aus dem Musikbusiness einmal im Jahr in Wien zu versammeln, um sich über aktuelle Fragen und neueste Ergebnisse der Musikwirtschaftsforschung auszutauschen. mica – music austria verlost für die VIENNA MUSIC BUSINESS RESEARCH DAYS 2×2 Karten. Bei Interesse bitte eine Mail an office@musicaustria.at, Betreff: Musikwirtschaftsforschung.

Die Musikwirtschaftsforschung versteht sich als Interdiszplin an der Schnittstelle wirtschaftlicher, künstlerischer, insbesonders musikalischer, kultureller, sozialer, rechtlicher, technologischer aber auch darüber hinausgehender Entwicklungen, die zur Entstehung, Verbreitung und Rezeption des Kulturgutes Musik beitragen. Sie ist einer Methodenvielfalt verpflichtet und für alle Interessierte aus Wissenschaft und Praxis offen.
PROGRAMM

September 29th, 2015, 09:00-18:00
Large Conference Room at the Institute for Cultural Management and Cultural Studies (IKM), Anton-von-Webern-Platz 1, 1030 Vienna, Austria

Young Scholars’ Workshop on music business research (closed event)

09:00-09:15

Welcome address by Carsten Winter & Peter Tschmuck

EDM & YouTube
Carsten Winter (Hanover University of Music, Drama and Media, Germany)

09:15-10:00

Anita Jóri (Macromedia University of Applied Sciences Berlin)
“Techo Language” – Understanding a Discourse Community

Mentoring and discussion: Beate Flath (University of Music and Performing Arts Vienna)

10:00-10:45

Joachim Haupt (Berlin University of Arts)
The Parallel Industry – How YouTube Reframes the Business of Music

Mentoring and discussion: Balazs Bodo (University of Amsterdam)

10:45-11:00

Coffee Break

SOCIAL MEDIA MARKETING AND SELF-MARKETING
Chair: Beate Flath (University of Music and Performing Arts Vienna)

11:00-11:45

Ewa Niezgoda (Jagiellonian University Kraków)
Social Media Marketing and Classical Music

Mentoring and discussion: Dagmar Abfalter (University of Music and Performing Arts Vienna)

11:45-12:30

Jaqueline Soares Marques (Federal University of Rio Grande do Sul, Brazil)
Learning to self-manage the career: a case study with singers of “Música Sertaneja – Brazilian Country Music”

Mentoring and discussion
Glaucia Peres da Silva (University of Duisburg-Essen)

12:30-13:30

Lunch Break

MUSICIANS`CAREERS

Chair: Dagmar Abfalter (University of Music and Performing Arts Vienna)

13:30-14:15

Lorenz Grünewald (University of Applied Sciences Berlin)
On Distinguishing Artist and Brands

Mentoring and discussion: Juan D. Montoro-Pons (University of Valencia)

14:15-15:00

Jozef Spiteri (Southern Methodist University in Dallas, Bocconi University and HEC Montréal)
Tribes and Their Sphere of Influence. The Tribalism of Arcade Fire

Mentoring and discussion: Martin Lücke (Macromedia University of Applied Sciences Berlin)

15:00-15:15

Coffee Break

THE ORGANIZATION OF THE RECORDING INDUSTRY
Chair: Michael Huber (University of Music and Performing Arts Vienna)

15:15-16:00

Abner Pérez (Universidad de las Americas Quito, Ecuador)
Compulsory Licensing in the Recording Industry

Mentoring and discussion: Peter Tschmuck (University of Music and Performing Arts Vienna)

16:00-16:45

Krzysztof M. Michalak (University of Agder, Kristiansand, Norway)
A Conceptual Framework for Research on Organizational Culture of a Record Company

Mentoring and discussion: Carsten Winter (Hanover University of Music, Drama and Media)

THE MUSIC BUSINESS IN NEPAL

Chair: Peter Tschmuck (University of Music and Performing Arts Vienna, Austria)

17:00-17:45

Chandra Giri Subash (University of Agder, Kristiansand, Norway)
Digitization of Music: A Case Study of Nepalese Music Industry

Mentoring and discussion: Guy Morrow (Maquarie University Sydney, Australia)

September 30th, 2015: 09:00-18:00
Joseph Haydn-Hall, Anton-von-Webern-Platz 1, 1030 Vienna

09:00-09:30

Welcome address by the organizers

09:30-11:00

MUSIC INDUSTRIES

Erik Hitters & Wes Wierda (Erasmus University Rotterdam)
Expanding Isomorphism; the case of the Dutch Music Publishing Industry

Guy Morrow & Fangjun John Li, Macquarie (University Sydney)
The Chinese Music Industries: Top Down in the Bottom Up Age

11:00-11:30

Coffee break

11:30-13:00

MUSIC DISTRIBUTION

Juan Josep Vallbe, Balasz Bodo & Christian Handke (University of Barcelona, University of Amsterdam, Erasmus University Rotterdam)
Knocking on Heaven’s Door – User preferences on digital cultural distribution

Holger Schwetter (Leuphana University Lüneburg)
Sharing – What else?

13:00-14.30

Lunch break

14:30-16:00

MUSIC CONSUMPTION

Beate Flath (University of Paderborn)
Be you? On the relation of individualised music consumption and diversity in the digital age

Sigrid Quack & Glaucia Peres da Silva (University of Duisburg-Essen)
Recipe of success? Factors that matter on the stabilisation of music genres and markets

16:00-16:30

Coffee break

16:30-18:00

FINANCIAL ASPECTS OF THE MUSIC BUSINESS

Juan D. Montoro-Pons (University of Valencia)
The Determinants of Profits in the Recorded Music Sector

Loris Hovian & Sona Valipour (Iran University of Science & Technology)
Strategic Cost Management for Live Classical Music As a Cultural Product

October 1st, 2015
Joseph Haydn-Hall, Anton-von-Webern-Platz 1, 1030 Vienna

09.00-09.30

Welcome and opening address

09.30-10.15

Serge Poisson-Haro (HEC Montréal) & Dagmar Abfalter (University of Music and Performing Arts Vienna)
“Opera Streaming as a New Revenue Source?”

10.15-11.15

Panel discussion
“The Economic Relevance of Classical Music Streaming”

Panelists: Luke O’Shaughnessy (The Opera Platform, Brussels) Christopher Widauer (Vienna State Opera), Christof Papousek (Cineplexx International GmbH, Vienna), Robert Zimmermann (Berlin Phil Media GmbH of the Berlin Philharmonic Orchestra) moderated by Dagmar Abfalter (University of Music and Performing Arts Vienna)

Refreshments

11.45-12.30

Bryan Zhang (Director of Operations & Policy, Cambridge Center for Alternative Finance at the University of Cambridge Judge Business School) “Alternative Financing for Music”

Lunch Break

14.00-14.45

Project presentation

Refreshments

15.15-16.45

Panel discussion
“Music Start-up Funding in the Digitized Music Economy”

Panelists: Selma Prodanovic (Brainswork, Vienna), Michael Breidenbrücker (co-founder of LastFM; speedinvest, Vienna and London), Peter Jenner (Sincere Management, London), Andreas Mahringer (Record Bird, Vienna) moderated by Jakob Steinschaden (journalist and author, futurezone, Kurier, Manstein Verlag)

16.45-17.00

Young Scholars’ Workshop Best Paper Award

20.00

Visit of a traditional Viennese Heurigen for invited guests

Organisiert von
Institut für Kulturmanagement und Kulturwissenschaft
(IKM) und Institut für Musiksoziologie (IMS) der Universität für Musik und darstellende Kunst Wien, Institut für Journalistik und Kommunikationsforschung (IJK)  Hochschule für Musik, Theater und Medien Hannover und Internationale Gesellschaft für Musikwirtschaftsforschung

in Kooperation mit Waves Vienna Music Festival & Conference